In college, I was never big into fictional literature, so I typically avoided enrolling in any English classes that were based in the genre. Now that I’ve been out of college for a few years, I still like seek more knowledge about my industry from sources other than my bookmarks bar. I picked this book up a few weeks ago. (And by ‘picked up’ I mean bought online). Here is the excerpt from Amazon:
“We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.”
As you can see, I’m about halfway through. It’s pretty interesting so far. The book is formatted as a series of interviews with each chapter being a different interviewee from the branding/marketing/advertising industry. So far, so good – I recommend it for anyone looking for a quick read on the subject.